Sunday, January 25, 2009

This wouldn't work today

I was admiring the beauty of this old Palmolive soap ad.
The artwork and layout is stunning and the message is
sweet and tender. But this ad would never go over in today's world. Why? Too much text. People would never stop to read it, because we are all in a big hurry.

Back then, they really worked to sell you on their product.
I'm not sure if they make Palmolive bar soap anymore. I know they make the dish soap, because I still use it. (I love the scent).

1 comment:

  1. Excellent commentary. Back before people got so rushed, scanning things. They actually READ the copy. Being a slightly copy-heavy writer, I sort of wish those times were back!


Would love to hear your comments!

Note: Only a member of this blog may post a comment.